The high cost of health insurance is the direct result of the high cost of medical care. It’s a simple matter of economics. The more it costs to take care of each subscriber, the more the insurance companies have to charge all their subscribers. This cost/expense ratio is what has made most health insurance companies embrace the idea of providing preventive care to their subscribers. It’s a simple matter of business sense – healthy people don’t cost the insurance companies a lot of money.
Accidents may be the first type of medical need that springs to mind when people consider buying health insurance, the major insurance companies all agree that accidents aren’t the major cost drain on medical resources. That place is reserved for chronic illnesses like diabetes, heart disease, cancer and high blood pressure. Because of this, it makes good business sense for health insurance companies to encourage their subscribers to adopt preventive health strategies. That pays off in special benefits for health conscious consumers.
Among the benefits that have become commonplace for major health insurance providers are routine physicals, medical screenings for all subscribers, discounts on health club and gym memberships, payment of dues for weight loss groups and lowered subscription fees for non-smokers.